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Tākaro Trails adapts to the domestic tourist market


Tākaro Trails has been operating in Napier for over 10 years. Its core business is getting visitors onto the wonderful cycle trails around Hawke's Bay.

In the absence of international tourists, over the next few months Tākaro Trails will focus on attracting domestic tourists to ride the trails on a multi-day cycling holiday. The company plans to market to travellers from Wellington and Auckland as they come out of Alert Level 2 and are actively making a decision to go on holiday and explore New Zealand. Tākaro Trails works directly with local accommodation providers and wineries to provide added value and cost effective tours to appeal to the domestic market.

“Napier is a unique destination and the cycle trails are a very important, and in some ways unrecognised, part of this. Multi-day cycling holidays are not available in many other parts of the North Island,” says owner Roger Coleman.

“We are adapting our cycle tour products for maximum appeal to the domestic market.  Alongside this we will deliver an online marketing campaign pushing potential customers to the Tākaro Trails website. We’ll update the website to maximise the focus on these products and capture enquiries and bookings for the immediate and upcoming season.”

8 June 2020

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